The Craftsman & The Machine moves small-business websites to a faster, stable platform without losing rankings, links, or the customers who know their way around. We rebuild your site, give it a new home, and switch over with out any downtime.
Illustration: the same website before and after a move, with the page load time dropping from 4.2 seconds to under 1 second.
You want a site that matches your ambition. Others want the site they have, minus the problems. Sometimes your platform is shutting down. No matter why, we'll move it effectively.
New design on a faster platform
We study what your current site does well and where it loses people, then redesign it around your customers: a new look, clearer structure, and pages that answer the questions people arrive with. Your content comes with you, edited and reorganized where that helps.
Same site, stronger foundation
We rebuild the site your customers already know. We recreate your current design and content as closely as we can, so nothing about the experience feels unfamiliar. What changes is what you can't see: faster loads, cleaner code, and a platform that's easy to update.
A migration only counts as a success if nothing valuable gets left behind. These 3 don't get traded away for speed or budget.
We crawl your current site before we touch anything, then match it page for page. Old addresses get 301 redirects (the signal that tells Google a page moved for good), titles and descriptions come across, and we add or improve the structured data (the behind-the-scenes labels that tell Google what each page is about). Google sees a better version of the site it already trusts.
The new site is built alongside the old one, which stays live and untouched the whole time. When you approve the new version, we point your domain at it. The switch takes minutes, and visitors never see a gap.
AI does the repetitive work: crawling pages, moving content, building the redirect map. Humans review every page before launch. Most migrations go live in about 2 weeks from kickoff.
Seven steps. Your new site is live in about 2 weeks, and we keep watching it for a month after. Your current site stays live the whole time, and nothing switches until you've approved the new one.
We take a full inventory of your current site: every page, image, title, and link, plus your current rankings and traffic. We measure the whole move against this checklist.
MachineWe walk you through both paths, full refresh or look-alike, and recommend one based on what your site does well today and what your business needs from it.
CraftsmanWe rebuild your site on our platform while the old one stays live. Content moves over page by page, checked against the inventory from step 1.
MachineEvery old address gets a destination on the new site. We review titles, descriptions, and structured data page by page so search engines follow the move.
MachineYou compare old and new side by side and tell us what to change. You get 2 rounds of feedback before anything goes live.
CraftsmanWe point your domain at the new site. It takes minutes, and visitors never see a gap.
MachineFor the first month we check rankings, traffic, and Core Web Vitals every week, and fix anything that moves the wrong way.
MachineOnce you're moved in, the site runs on the same stable platform as everything else we build, with AI on hand for changes.
To change your hours, swap a photo, or add a page, tell the AI in plain English, review the change, and approve it. There's no page builder to learn.
Sites on our platform load in under a second and pass Core Web Vitals. That helps rankings and keeps visitors around.
We handle hosting, backups, security updates, and monitoring. There are no plugins to update and no renewal surprises.
We measure how the site performs and keep refreshing it on the schedule your plan includes, with SEO and AI-search visibility work available if you want to grow.
It shouldn't, and protecting rankings is what the whole process is built around. Before we touch anything, we crawl your current site and record every URL, title, and ranking. We also check your analytics, so the pages that bring in traffic get extra attention. Every old address gets a 301 redirect, and titles, descriptions, and structured data come across with it. Rankings usually hold steady, and often improve once Google indexes the faster site. We watch your search data every week for the first month.
No. We build the new site alongside your current one, and we only point your domain at it once you've approved it. The change takes minutes, and visitors never see a gap.
Most sites move in about 2 weeks from kickoff. A look-alike move is often quicker, since the design decisions are already made. Larger sites and full refreshes can take longer. We agree on a go-live date up front and keep you posted throughout.
Yes, we migrate from any platform. We start with a crawl of your live site, so we don't need access to your old builder to get going, though having it helps us recover original images and unpublished pages.
The move is included in our monthly plans, just like a new build, and that includes a full refresh if you choose one. Presence at $299/month covers sites up to 15 pages, and Visibility at $799/month covers up to 50. See the pricing page for the full breakdown. If you're moving more than one site, contact us about volume pricing.
Your web address to start, then about 2 hours of your time across the move: a short kickoff call to choose a path, and 2 review rounds where you compare old and new and tell us what to change. If you have logins for your current builder or hosting, sharing them helps, but we can work without them.
You keep both. Your domain stays registered in your name; we only update where it points. Your email keeps working because we leave your mail settings untouched during the switch.
You do. Your domain, your content, and your images are yours, and if you ever cancel we hand over an export of your pages so you can take them anywhere. Our plans are month to month, with no long-term contract.
Keep it running until we confirm the new site is working, usually about a week after the switch. We'll tell you when it's safe to cancel, and what to cancel, so you don't pay for two sites longer than you need to.
Send us your web address and we'll come back with a free plan: the path we'd recommend, what we'd watch for, and when you could go live.
Get a free migration plan